jQuery for a beginner Web Designer

What arguments can I use to encourage a beginner Web Designer that jQuery library is worth learning and using? For someone that is proficient in HTML and CSS, with some PHP expertise but with little JavaScript, jQuery appears like a huge risk and a maintenance nightmare. Presentation articles like these ones published by “Smashing Magazine” : - [jQuery and JavaScript Coding: Examples and Best Practices][1] - [45+ New jQuery Techniques For Good User Experience][2] - [50 Useful New jQuery Techniques and Tutorials][3] are met with a raised eyebrow – they appear either too gimmicky (e.g. sliding animations), one trick pony (image slideshows) or complex and difficult to master. So, what are the biggest benefits in using jQuery (both graphical and functional) – are there any simple examples that prove the concept? [1]: http://www.smashingmagazine.com/2008/09/16/jquery-examples-and-best-practices/ [2]: http://www.smashingmagazine.com/2009/01/15/45-new-jquery-techniques-for-a-good-user-experience/ [3]: http://www.smashingmagazine.com/2009/08/23/50-useful-new-jquery-techniques/
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